Many Ski Club events show up first in our local paper, the St Paul Journal. This helps to keep our membership informed and let other community members know we are there and embracing winter. Hopefully they will then consider joining us in our adventures.
Often the year starts with a listing of our plans for the year as in this article from 2010.
Often late in each year we are also trying to get our membership to overcome "the long winter blues" and get out on the trails as in this article in late March of 2013.
Wayne K on a cold winter ski 2014